The whitelabel platform for live & online auctions

Run live clerked auctions with real-time bidding and sub-second video, timed online sales, or hybrid sales where the room and online bidders compete — all under your own brand. AI valuations and automated admin included. Live in days, not months.

No setup fee · No revenue share · Cancel anytime

< 1 wk
Time to first auction
0%
Of hammer — flat fee, not a cut
Sub-second
Live video latency
Live + Timed
Run any auction format

Auction software that sells for you, not for us

Most auction software looks like it was built in 2005 or forces your bidders onto a shared marketplace they've never heard of. Circulaire Auctions is different: every auction house is an isolated tenant with its own inventory, users, and branded public page. Your bidders see your business, not a third-party marketplace.

Behind the scenes you get a modern admin — clean inventory management, role-based access, audit log, and the option to pull AI-assisted valuations from Circulaire's pricing engine straight into a lot's estimate field.

  • Your brand, your domain, your buyers
  • AI-assisted valuations on every lot
  • Automated admin — invites, catalogue, settlement paperwork
  • Stripe-ready, plus custom payment providers on request
  • Audit-logged admin actions
yourhouse.auctions
Patek Philippe Calatrava
€22,000 – €28,000
€24,500
Hans Wegner Wishbone Chair
€2,800 – €3,600
€3,100
Diamond Solitaire 1.5ct
€13,000 – €18,000
€14,800
Carl Larsson Watercolour
€10,000 – €15,000
€11,200
Live · 4 lots23h 14m remaining

Everything an auction house needs — nothing it doesn't

The features that matter, built for how auction houses actually operate.

Live clerked auctions

Run real-time floor auctions (slagauktion) from a purpose-built auctioneer console — open, fair-warning, hammer. Online bidders compete live with the room, with proxy/absentee bids and soft-close built in.

Sub-second live video

Stream the rostrum to remote bidders with near-instant WebRTC video (auto-falls back to low-latency HLS). Approved bidders watch and bid in the same view — no third-party stream, no plugins.

Timed & hybrid sales

Run timed online auctions, live floor sales, or combined auctions where floor and online bidders compete in one sale. Automatic status transitions and settlement on close.

Multi-tenant by design

Every auction house gets a fully isolated dashboard, inventory, consignors, and auctions. No cross-tenant data leakage — enforced at the query layer, not hoped for.

Whitelabel live pages

Public auction pages under your own brand — logo, colours, fonts, and an optional custom domain. Fully localised: English, Danish, Swedish, Norwegian and Hebrew (right-to-left) ship today, and we add any language you need. Bidders see you, not us.

Inventory & consignor management

Catalog lots with images, estimates, reserves, and start bids. Track each lot's lifecycle from intake to sold. CSV import for bulk onboarding.

AI-assisted valuations

Every lot can pull a market valuation from Circulaire's pricing engine — the same AI that powers our real-time pricing platform across 100+ marketplaces.

Flexible payments

Stripe out of the box — card + SEPA — and we can plug in your existing payment provider if you already have one. Buyer's premium, VAT, and commission calculated server-side on every hammer.

Administrative automation

Invites, catalogue entry, lot status transitions, consignor statements, buyer invoices — all generated for you. Less clicking, more selling.

Security you can point to

Tenant isolation, a tamper-evident hash-chained audit ledger on every admin action and live-auction event, rotated secrets, encrypted TLS 1.3, and rate-limited auth.

Invite-based onboarding

Enroll your staff via email invite — they set their own password, you keep control of who has access. Password reset + change-password flows built in.

Marketing built in

Sync your bidder list to Mailchimp (consent-aware), auto-tag the winners of every sale, and spin up a house-branded promo email for a live auction in one click — featured lots, images and CTAs, ready to send.

Bidder verification & trust

Optional BankID / MitID identity checks, manual bidder approval gates, per-house and platform-wide bans, plus reCAPTCHA and bot heuristics — so you know who's in the room.

Nordic bookkeeping & settlements

SIE 4 export, Dinero integration, and netto/deferred consignor accounting out of the box — plus branded consignor settlement statements with commission, fees and VAT calculated for you.

Integrations, and growing

Stripe, Mailchimp, Dinero, SIE 4 bookkeeping, Shipmondo shipping and BankID/MitID are wired in today — and because every integration is just an adapter, we add new ones on request, usually within days.

From kickoff to first hammer

Four steps — most customers are live within a week.

  1. 1

    Enrol your auction house

    We create your tenant, invite your admins by email, and help configure currency, buyer's premium, and commission defaults.

  2. 2

    Brand your live page

    Upload your logo and colours. We wire your public auction URL — either a slug on auctions.gocirculaire.com or your own custom domain.

  3. 3

    Catalog your inventory

    Add lots manually or via CSV. Upload images, set estimates and reserves. Optionally pull AI-assisted valuations on each lot.

  4. 4

    Schedule & go live

    Create an auction, pick lots, set times, publish. Bidders register, place bids, and the platform handles settlement on close.

Example customer

Bastionen runs on Circulaire

“I've tested 10 different auction systems over my long career in the industry and this one is the best.”

Bastionen Auktioner's live auction site on mobile, powered by Circulaire

Built for lot-based sellers

If you run auctions — or wish you did — this is probably for you.

Auction houses

Small to mid-sized houses that want a modern online presence without building it themselves.

Specialty dealers

Watches, jewellery, fine art, design, collectibles — anywhere lot-based selling beats fixed-price listings.

Galleries & estates

One-off or recurring estate sales where you need branded live auctions with minimal operational overhead.

Consignment businesses

Professionals who represent sellers and need consignor + commission workflows baked in.

Security & reliability

Built to be pointed at by your compliance team, not hidden from them.

  • Tenant isolation enforced at every query — not just the UI
  • Tamper-evident, hash-chained audit ledger on every admin action and live-auction event
  • Optional BankID / MitID identity verification, bidder approval gates and bans
  • TLS 1.3 in transit, encryption at rest, rotated secrets
  • Rate-limited auth + password reset + invite acceptance
  • Responsible-disclosure programme with public hall of fame

Powered by Circulaire's automation and valuation engine

Every lot can pull a second-hand market valuation on demand — sourced from 100+ marketplaces and validated by the same AI that powers the Circulaire Real-Time Pricing Platform.

Catalogue a watch, handbag, or piece of design furniture, and the platform suggests an estimate range, cites the comparables, and logs the valuation for audit. No more guessing — or waiting days for an appraiser.

On the roadmap

What's coming next

Customers on the platform today help shape the priority. Here's what we're building toward.

Connectors

List a lot on other marketplaces in one click to boost sell-through. More buyers, less manual cross-posting.

Advanced analytics

Sell-through rates, bidder behaviour, category-level revenue, seasonal trends — the numbers you need to plan the next season.

Bidder mobile app

Branded bidder app with push alerts on outbid, auction start, and won-lot notifications.

Frequently asked questions

Still have questions? We're happy to walk you through the platform.

How long does it take to go live?

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A new auction house can be enrolled and running its first timed auction within a week. Most of that time is spent collecting your first batch of inventory and tuning your branding — the software itself takes minutes to provision.

Do my bidders see Circulaire branding?

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No. The public live page is whitelabelled — your logo, your colours, and optionally your own domain. We only appear in the footer if you explicitly want us there.

What auction formats do you support?

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All of them. Timed online auctions; live clerked floor auctions (slagauktion) with real-time online bidding and a sub-second live video feed; and combined/hybrid sales where the room and online bidders compete in the same auction. Reserve prices, buyer's premium, proxy/absentee bids, and soft-close work across every format.

How does payment work?

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Stripe is wired out of the box (card + SEPA). If you already use a different payment provider, we can plug it in — just tell us on the demo call. Buyer's premium and VAT are calculated server-side on each hammer, and consignor commission is tracked per lot with exports for accounting.

Can I import my existing inventory?

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Yes. We offer CSV import with a column-mapper for your existing spreadsheet, and bulk image upload. For your first migration we do it with you, so there's no surprise when your first auction goes live.

What's the pricing model?

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A flat monthly platform fee — one of the best-value auction platforms on the market. We do not take any percentage of hammer value. You keep every krona your auction earns. No setup fee, no long-term commitment — talk to us for a quote matched to your expected volume.

What integrations do you support?

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Out of the box: Stripe (card + SEPA), Mailchimp for marketing and winner tagging, Dinero and SIE 4 export for bookkeeping, Shipmondo for shipping labels and tracking, and BankID / MitID for identity verification. Because each integration is a self-contained adapter, adding a payment provider, CRM or carrier you already use is usually a matter of days — just ask on the demo call.

Ready to run your first auction on Circulaire?

Book a 30-minute demo and we'll walk you through the platform, answer your questions, and give you a price for your expected volume.

No setup fee · No revenue share · Cancel anytime